Transit Australia Group partners with Mobike to launch Gold Coast bike-share scheme
An innovative, world-first partnership between social enterprise TAG Mobility, a subsidiary of mass transit specialist Transit Australia Group, and the world’s first and largest bikesharing company Mobike has today launched a new bikeshare service on the Gold Coast in time to welcome visitors for the 2018 Commonwealth Games.
It is the first partnership of its nature, ensuring the Gold Coast’s bikeshare scheme integrates seamlessly with existing transport and city infrastructure, while maximising the convenience of the bikes.
Working in close collaboration with City of Gold Coast, the partnership has innovated a hybrid approach to dockless bikeshare including the introduction of recommended parking areas called ‘Mobike Preferred Locations’, offering a convenient and easily identified parking location.
To provide Gold Coasters with an opportunity to trial the new Mobike system a free trial period is being offered to new users. Anyone can take a Mobike for a ride during the free trial by simply downloading the Mobike app, finding a nearby Mobike and scanning its QR code to unlock its smart lock system, to ride to their destination.
Another unique feature underpinning the scheme is its commitment to pedalling positive social outcomes for the Gold Coast. TAG Mobility has engaged Good Cycles to use the scheme to engage people experiencing long-term unemployment with meaningful local job opportunities.
TAG Mobility General Manager Derek Mollison said the Gold Coast scheme would create a global benchmark in dockless bikeshare.
“While bikeshare is still in its infancy in Australia, we have worked closely with the City of Gold Coast and our partners to carefully design an initiative which integrates seamlessly with existing transport modes and city infrastructure,” Mr Mollison says.
“The result is a world-class mobility solution which can be scaled up in line with demand – and which contributes positively to the community through our social enterprise model.
TAG Mobility GM Derek Mollison with Mobike Australia GM Mina Nada
Mobike Australia & South East Asia General Manager Mina Nada said it was a world-leading approach to bikeshare
“The City of Gold Coast’s forward-thinking approach through a single-operator system will enable the Gold Coast community to reap the rewards from a best-practice service,” said Mr Nada.
“Locals and visitors will be able to travel quickly and easily around using the Mobike fleet, while being active, particularly during the Gold Coast 2018 Commonwealth Games.
“We’re proud to be able to provide a core plank of the transport infrastructure during the biggest sporting spectacular ever to take place on the Gold Coast.”
During the month of February users can purchase a heavily discounted promotional $5 pass offering unlimited rides for 3 months.
City of Gold Coast Director of Transport and Infrastructure Alton Twine said he was delighted to have the bike-share scheme available in time for GC2018.
“The Gold Coast will be an example to the world of how to successfully integrate dockless bikeshare into a dynamic city,” Mr Twine said.
“We have the best bikeshare product on the Gold Coast and there is no doubt the initiative will be a popular attraction for visitors exploring our city during the Games.”
The program will launch today with around 200 bikes available across Surfers Paradise and Broadbeach.
It will strategically scale up to around 2000 bikes as a key solution to keeping people moving during the Commonwealth Games.